JOB BOARD

NOTE: This role is with one of our valued clients.

About the role

A unique opportunity for a seasoned senior marketing and communications expert to lead and shape a multibrand growth strategy for this social impact organisation focused on creating thriving workplaces, both in Australia and internationally.

This role offers the breadth to use your strategic and operational marketing skillset with responsibility for driving brand growth, demand generation and meaningful engagement across both B2B and B2C audiences.

Working closely with the Leadership Team, as well as a marketing and content team, you’ll ensure marketing is aligned to commercial priorities while also strengthening the position as a trusted voice in the future of work, workplace culture, care and wellbeing.

This role is for someone who is equally comfortable setting direction and taking ownership to operationally deliver. It requires strong multi-brand media and communications experience to engage both B2B and B2C audiences.

What you’ll be doing

Brand, positioning and storytelling

You’ll lead the evolution of our brands, ensuring our messaging is clear, consistent and resonates with both employers and employees. You’ll translate policy and education programs into compelling, accessible value propositions and ensure consistency across all touchpoints.

Sponsorship campaigns and demand generation

You’ll plan and deliver integrated campaigns aligned to revenue and engagement goals. You’ll support lead generation, targeted outreach, nurture journeys and pipeline contribution, sponsorship and partner campaigns, driving execution to maintain quality and momentum.

Content and channel strategy

You’ll oversee a strong, purpose-led content engine across thought leadership, education and conversion. This includes shaping multi-channel content plans and, at times, creating key assets yourself to ensure clarity, quality and impact.

Media and advocacy

You’ll play a key role in strengthening our voice in market. Working with the Leadership Team, you’ll identify and develop compelling media angles, thought leadership and speaking opportunities, and build relationships that amplify our reach and influence.

Customer and member engagement

You’ll design and optimise engagement journeys across member and non-member audiences, ensuring we deliver value at every stage. This includes overseeing lifecycle marketing and automation through HubSpot to support both engagement and retention.

Team leadership and delivery

You’ll have oversight of the marketing resources and budget, while managing workflows across internal and external contributors. You’ll balance strategic oversight with delivery, ensuring priorities are clear and work is executed to a high standard.

Performance and optimisation

You’ll track and analyse performance across campaigns and channels, using insights to continuously improve. Marketing is expected to contribute to pipeline, engagement and retention, and you’ll play a key role in making that visible.

What we’re looking for

• A senior marketer with a communications background who is also comfortable being hands-on
• Experience across B2B and B2C marketing, ideally within services, advisory or purpose-led organisations
• Strong campaign and content experience across multiple channels
• Fluent in HubSpot and able to seamlessly design campaigns, workflows and deliver efficiencies quickly
• The ability to translate complex ideas into clear, compelling messaging
• Confidence working with senior stakeholders and cross-functional teams, partners and sponsors
• A thoughtful, growth outcomes-driven approach with a focus on continuous improvement
• Content to work in a small business with national and international presence.

Sound like you?

Get in touch with Nicole Papoutsis at nicole@walkthiswaymarketing.com.au to talk more about the opportunity with this dynamic organisation.