MEET NICOLE
I’m a brand and marketing executive leader who swapped corporate life for consulting life at my boutique comms shop, Walk This Way Marketing.
My experience over the last 20 years has seen me work with leading brands across banking, finance and retail, but my heart lies in health, where I have spent the last decade. That has led me to specialising in giving health-tech startups and other impact-driven players the marketing boost they need.
As a multi-award winning marketer and a luminary on the 2021 and 2018 Top CMO50 List, I’ve designed and delivered the marketing strategy behind game-changing brand and business growth across the APAC region.
From small projects to larger fractional assignments, working with passionate change-makers who dream of leaving a positive impact on the world is what gets me up in the morning.
Connect on LinkedIn and follow my content.
"As an early-stage start-up in health, it's crucial for us to partner with great marketing brains. As a fractional engagement Nicole has effortlessly taken the pressure off our small team at Metluma, delivered impact quickly by proactively driving our content and keeping focused on the stuff that matters while still having one eye on the long-term brand strategy. Her passion for the menopause journey is just as strong as ours and she just feels like a natural extension of our team."
Georgie Drury, CEO & Co-Founder Metluma
"Nicole is an exceptional marketing leader with a wealth of experience in the health sector, so much so that I brought her onto a panel in a session helping founders focus their marketing strategies and thinking. She's a great go-to for what's up in marketing, and will readily share knowledge and insights, as well as her contacts within her network of partners and stakeholders. Her focus on bravery, and on doing different things better, makes her a rare talent in the space. She's the bee's knees!"
- Brian Borowski, CEO & Founder Hive Growth
"I have had the pleasure of working with Nicole for a few months now to showcase the incredible technology we are developing at Diag-Nose.io.
We had no idea how to navigate the PR/media world, but she took us under her wing and has been actively involved in every step of our journey.
If you want someone to share your story from different perspectives, discover creative and quirky ways to highlight your work, have fun while doing it all...
Reach out to her. Seriously, you are missing out!"
- Eldin Rostom, CEO & Co-Founder Diag-Nose.io
ADDITIONAL services TO SUPPORT YOUR BUSINESS
Fractional engagement
Are you still on the fence about committing to a full-time marketing lead? Or maybe you only need a resource a few days a week. A fractional engagement can give you access to executive level skills at a fraction of the cost.
affordable always-on brand tracking
Understanding where and when your brand is performing is the cornerstone to your long-term business growth. As a Tracksuit partner, we can help you with implementing the most cost-effective brand tracking on the market.